ASKING THE RIGHT QUESTIONS
Delve into the business specific features and its goals
Reach mutual understanding
Fix the current state
Agree on a roadmap
RESEARCHING, ANALYSING, THINKING
Analyze market structure, its capacity and consumption pattern
Evaluate the business model
Analyze competitors
Make emphasis on product features
Define growth hypotheses and resources required
Map out growth path
CREATING A NEW REALITY
Update the product concept
Create market value
Define how your product looks, sounds and feels
Design the model “What, where and whom are we talking to?”
Answer the question “how much does the new reality cost ?”
Get ready for a great start
BRINGING INTO ACTION
Launch the system, manage, and respond
Take decisions at a quick pace
Distribute resources In a flexible manner
Test hypotheses and new approaches
Bring the desired future closer
MANAGING THE FUTURE
Carry out authorial supervision
Be your trusted advisor
Share expertise, forecast, implement
Predict trends and changes
Launch new products
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